Miaka's Life and Loves: SK-II Newest Brand Ambassador Sheila Sim as the new icon of Crystal Clarity

Not sure how many of you readers out there are aware that the newest SK-II ambassador is none other than our home-grown top model, Sheila Sim. Sheila Sim has certainly made Singapore proud by appearing on the covers of countless magazine and runways of established international labels in all the major fashion capitals such as Milan, Paris and Tokyo.

As one of Singapore's top supermodels, Sheila is known for her pixie good looks and authentic, fresh-faced charm. She now joins the ranks of other celebrities such as Cate Blanchett, Tang Wei, Haruka Ayase, Lee Sinje and Qi Qi as the iconic skincare brand's newest ambassador - redefining SK-II's image of crystal clarity with a youthful twist of sartorial sophistication.

Redefining the Standard of Crystal Clarity

The partnership between high fashion model Sheila Sim and luxury beauty brand SK-II is one that is bound by shared values of timeless elegance and authenticity. With its emphasis on transforming women’s lives through crystal clear skin, the brand has chosen a face that represents contemporary, natural grace – echoing SK-II’s image of authenticity.

“The collaboration with supermodel Sheila Sim makes perfect sense because we feel that she embodies a modern interpretation of beauty that’s very au courant yet authentic. We are confident that she will bring the message of crystal clarity to a new generation of women through her inspiring stories of transformation – both in skin and life,” said Samuel Kim, Vice-President, ASEAN & Asia Development Markets, Procter & Gamble Asia, on SK-II’s choice of its latest ambassador.

A Transformed Beauty Philosophy

While Sheila has spent the last ten years gracing international catwalks, being transformed each day into a new iconic image for fashion, she never thought a similar transformation was possible for her skin until she encountered SK-II.

“To be very honest, I was never loyal to any skincare products while I was growing up. I’ve always felt that I am born with whatever I have and there’s little you can do about it, so I shouldn’t be worried about skincare products.” Sheila said of her previous skin beliefs.

“But when SK-II approached me, I was interested to see what was possible,” she continues.

For Sheila, perfect skin is skin that is glowing, radiant and gorgeous, even without make up – something that has always been unattainable for her, until her first experience of SK-II.

Amazed by her Day-by-day Transformation

Intrigued by the unique bio-origins of Pitera™, Sheila embarked on her journey with SK-II starting with the brand’s signature miracle water, Facial Treatment Essence – and her experience was one of amazement. After just one use, she already noticed changes in her skin’s countenance. “I did not expect to see any difference after using Facial Treatment Essence for the first time. I was amazed to find that my complexion was brighter and clearer, in just one use.”

In just 14 days, Sheila experienced complete skin transformation. In fact, Facial Treatment Essence has changed the way she feels about her skin, and more importantly, herself.

A Shift in the Five Dimensions of Crystal Clarity

The five dimensions of crystal clarity - texture, radiance, firmness, spot control and wrinkle resilience – were critical in tracking Sheila’s skin transformation, and more importantly, changing the way the international supermodel looks at and understands her skin. “The five dimensions are a holistic approach that frames beauty in a more practical way. By giving me a tangible way to look at and track my skin improvements, I now understand the key elements that need to be taken care of, in order to achieve crystal clear skin at any age.”

What are we waiting for? We have to start now!